Six Flags needed a campaign that reminded former guests of the parks’ relevance and ignite excitement across audiences with their first evergreen campaign in decades.

Moving away from the retail-heavy, corporate tone, we created a colorful campaign built in the hands of guests, completely on a Phone to showcase the park from a real perspective. We remixed the one song synonymous with Six Flags, the Vengaboys’ “We Like to Party” to speak to the new generation of guests.