Six Flags invested a record breaking amount to acquire Horror film IP partnerships for the 2024 Fright Fest season. They needed to introduce their largest Fright Fest in brand history in a big way. 

We brought back the one iconic character who could live up to the hype of the announcement: Mr. Six! We tapped into every fan’s nostalgic heart and remixed the iconic “We like to party” into a new spooky anthem which helped turn up the volume on even more excitement for the season to come.