Crash Champions

Crash Champions Collision Repair wanted to go big for their first campaign since acquiring Service King and expanding their reach in Texas. We went bold! We tapped into the insight of driver’s frustration, and the first thing that comes out of their mouth when they get into an accident.  Which…is probably NSFW.

In the first two weeks of the campaign we had over 123,000,000 impressions that raised awareness of the Crash Champions name across the state.